German cars are associated with good quality, long-lasting, and good resale value in the American automotive market. Nevertheless, some brands are preferred and in great demand among drivers. For instance, at Indy Auto Man in Indianapolis, customers will find various options in these German auto manufacturers. You can browse our stock and learn more about them to see which is right for you.
Two automotive giants originating from Germany are BMW and Audi, both recognised for their innovative and luxurious vehicles. The BMW is generally associated with excellent driving dynamics and increased aggressiveness in handling and design. At the same time, the Audi is revered for its use of advanced technology, especially in the four-wheel-drive technology. Some aspects that can be associated with these brands are the prestige of how durable or well-performed the particular brand is, which may quickly determine their market resale value. Generally, familiar brand names related to durability and top quality hold their price better out in the market.
Comparing Audi and BMW Locations Across the USA
Audi and BMW are market-leading players in the automobile industry, with a nationwide presence.
As of October 8, 2024, there are 310 Audi dealerships in 49 states and territories in the United States. Of these, 294 cities have at least one Audi dealership. This means that Audi has a significant physical presence in a wide range of locations across the U.S., allowing customers access to its products and services in almost every state or region.
As of October July 23, 2024, there are 366 BMW dealerships stores in 48 states and territories in the USA. These dealerships reach 346 cities and have a density in large urban hubs to address consumers’ demands for premium automobiles. They have the most dealerships in California, accounting for about 14% of BMW’s dealerships with 52 stores. California dominates the list due to population size and the market for luxury and environment-friendly cars manufactured by BMW, like the i-series.
Regarding BMW vs Audi performance, both manufacturers value good driving performance, buy BMW prioritizes horsepower and control. Audi shares some of its powertrain technology with Volkswagen, whereas BMW engines—whether the inline six-cylinder in the 3 series or the spectacular V12 in the M lineup—are ready to go sail. BMW also offers sportier driving with rear-wheel drive (RWD), unlike most Audis, which are more front-wheel drive (FWD). Both BMW and Audi have expanded their AWD options.
Top 3 States and Territories with the Most Audi Dealerships
California
The analysis of Audi dealerships across the United States reveals that California has the largest market share, with 43 Audi dealerships, which is 14% of all dealerships. This could be attributed to the region’s population, which exceeds 39 million people, and the high consumption rate of luxury cars in the state with technology hubs Silicon Valley, Los Angeles, and Orange County. There is an Audi dealership for every 918,884 people in California, which signifies that the state’s people are well-informed about sales and services for their Audi. This is evidence of California’s marketing as a market for quality, such as the Audi car brand.
Florida
Florida has the second-most Audi dealerships in the United States, with 22 dealerships representing 7% of all Audi dealerships nationwide. Audi needs the state’s big market, with a population of around 21.5 million and a fast-growing economy.
While Florida has a slightly lower dealership density, there is a dealership for every 976,273 people in the state. All the same, this stable network shows that Audi has rightly deemed Florida an important market, particularly for large cities such as Miami, Tampa, and Orlando, where there is a market for luxury cars.
New York
New York has 18 Audi dealerships, which is only a 6% share. Thus, New York is more important for BMW than California and Florida, even if the number of dealerships in the state is less; New York has a population of about 19.3 million people, and a high density of those people live in urban environments, chiefly New York City and its suburbs.
New York again has the lowest dealership penetration per head of population, with one dealership for every 1,080,778 people. This could be because most consumers will likely be found in urban centers, where a few big dealerships can favorably address a large part of the population.
Top 3 States and Territories with the most BMW dealerships
California
California has the most significant number of dealerships, with 52 dealerships accounting for 14% of the total in the United States. The state’s population size of about 39.5 million people, and the market for luxury cars in the US, such as Los Angeles, San Francisco, and Orange County, is expanding. The number of people per dealership is 759,846, which shows that California has a relatively high density of dealerships, so most residents seeking to buy or lease a BMW or to have their vehicle serviced should not have to travel very far to find a dealership.
Florida
There are 29 BMW dealerships in Florida, representing 8% of all the dealerships in the United States. The state also has a large and still growing population, approximately 21.5 million people, and there are metropolitan areas, including Miami, Orlando, and Tampa, where luxury cars, including BMWs, are in high demand. The people-dealer ratio for Florida is 740,621, making it a better stand than California but evidenced by a high number of BMW dealerships for every person. Florida is a market that remains important to BMW due to its hard car sale culture and the high number of wealthy potential customers, especially in South Florida.
Texas
Currently, Texas has 26 dealerships, which make up 7% of the total number of BMW dealerships in the United States. While Texas is the second most populous state of the country, with approximately 29 million people, it has fewer BMW dealers than California and Florida.
This number reveals that the number of people per dealership is 1,115,231, higher than that of California and Florida. It demonstrates that BMW dealerships are less concentrated in the state. This may be due to the vast land space in Texas, where one has to cover a large area and the difference in market demand. It is reasonable to suggest that the vast majority of these dealership operations can be found in the primary metropolitan areas of the state: Houston, Dallas, Austin, and others.
Cities with the Most Number of Audi Dealerships in the United States
By October 2024, we can see several Audi dealership stores in various locations in America, indicating a big market for premium cars in these places. In the United States, several cities have multiple Audi dealerships to meet the demand for premium vehicles; however, the distribution is concentrated. Houston, Texas, tops this field with three Audi dealerships. Houston’s big population, diverse economy, and sizable luxury automobile market all likely contribute to this concentration.
Following Houston, Milwaukee (Wisconsin), Cincinnati (Ohio), Jacksonville (Florida), and San Diego (California) all have 2 Audi dealerships. These cities include a mix of mid-sized to major metropolitan centers where the demand for luxury vehicles warrants many facilities, giving people more access to sales, service, and support. Audi’s selection of these cities illustrates its commitment to existing luxury markets and rising high-demand areas.
Cities with the Most Number of BMW Dealerships in the United States
As of October 2024, Houston Texas has the highest BMW dealerships with 3 locations. Houston has a lot of POA targeting and purchasing power in the automotive industry; thus, it is a strategic market for luxury vehicles like BMW. The city has many demographic forces, such as well-off neighborhoods and increased business activities. Thus, there is a high demand for quality car brands and, therefore, the need for many dealers of these categories across the metropolitan areas. The fact that BMW has chosen to focus on Houston speaks volumes about the consumption of luxury automobiles in this part of the world.
Other cities with more than one BMW dealership are Jacksonville and Miami in Florida and, Austin, Texas, and Charlotte, North Carolina, which have two BMW dealerships each. These are growing cities where people who also havalsoo commute in luxury cars. In Miami, they realised that there are many wealthy people and the culture of car usage is popular among them, so BMW became a trend; Jacksonville and Austin are two cities constantly growing and developing, which makes the need for the extension of dealerships high. The requirement for multiple Bavarian locations in North Carolina is evident since Charlotte is a large business hub for the state’s fast-growing luxury market. The location of these dealerships means BMW is targeting its markets in main cities where it knows that luxury cars will be popular.
States and Territories without any Audi Dealerships
As of October 2024, 7 U.S. states and territories without Audi dealerships are The US Virgin Islands, Northern Mariana Islands, Wyoming, Puerto Rico, American Samoa, Guam, and the District of Columbia. These locations do not have many dealerships because of the small populations of people (i.e., American Samoa, Northern Mariana Islands), geographically isolated (Guam, US Virgin Islands), or because maintaining a luxury automobile network that can be supported in the area is difficult. There are no luxury cars in Wyoming as the population is scarce, and those who can afford will order online instead of physically visiting Wyoming; in Washington D.C., the nearby dealerships in Maryland and Virginia are adequate to serve the area; hence, there is no need for another dealership in D.C.
States and Territories without any BMW Dealerships
As of October 2024, there are 8 U.S. states and territories without any BMW dealerships: the District of Columbia, Wyoming, American Samoa, Guam, Montana, U.S. Virgin Islands, Northern Mariana Islands and North Dakota. BMW has no dealerships in these states and countries mainly because of factors like few people in some states like Wyoming, Montana, and North Dakota. The Locations of some states or countries are somewhat distant from others, like American Samoa, Guam, and Northern Mariana Islands. Finally, there are always significant problems in establishing dealerships when the markets are small or located in remote areas. Currently, no car dealerships in Washington, D.C., most probably dealerships in Maryland and Virginia, are available to meet the district’s needs.
Conclusion
BMW and Audi are two auto giants in Germany, and they are well-known for their incredible engineering and prestige. The BMW is generally associated with great driving dynamics and increased aggressiveness in handling and design. At the same time, Audi is revered for its advanced technology, especially in the four-wheel-drive technology. Some aspects that can be associated with these brands with, such as the prestige of how durable or well-performed the particular brand is, may quickly determine their market resale value. Generally, brand names associated with durability and top quality hold their price better out in the market.
